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#169 – Mastercast: From Total Cost of Ownership to Total Cost of Innovation w/ Ivano Fossati (2025)

Podcast

17 Jul 2025

#169 – Mastercast: From Total Cost of Ownership to Total Cost of Innovation w/ Ivano Fossati (2025)

It’s another Mastercast episode this week on the Sales Transformation Podcast as Phil is joined by another recent graduate of our master’s programme: Ivano Fossati, Chief Revenue Officer EMEA at SAP Customer Experience.

Coaching the Cure: How Sales Leaders Can Reignite Motivation

Blog

14 Jul 2025

Coaching the Cure: How Sales Leaders Can Reignite Motivation

Unmotivated sales team? It’s not laziness — it’s misalignment. Here’s how to coach them back to life.

AI Won’t Save Your Sales Team — But Mindset Might

Blog

07 Jul 2025

AI Won’t Save Your Sales Team — But Mindset Might

AI won’t save your sales team — but mindset just might. Here’s what sellers really need to succeed.

Paul Devlin - How coaching became the key to unlocking a team’s potential

Case Study

03 Jul 2025

Paul Devlin - How coaching became the key to unlocking a team’s potential

€10M, 67% growth, global recognition—powered by the coaching-first leadership shift Paul Devlin shaped during his MSc in Leading Sales Transformation

#167 – Best of Q2 2025

Podcast

03 Jul 2025

#167 – Best of Q2 2025

This week on The Sales Transformation Podcast we’re taking a look back at some of the top moments from Q2 2025 on the show.

Why Your Sales Managers Hold the Key to Sustainable Growth

Blog

01 Jul 2025

Why Your Sales Managers Hold the Key to Sustainable Growth

Turn your sales managers into high-impact coaches to unlock growth and reduce revenue leakage.

Building True AI Capability in Sales

Blog

30 Jun 2025

Building True AI Capability in Sales

AI won’t replace salespeople but it is replacing tasks. Are you ready to lead with real capability?

When CFOs Call the Shots In The Buying Process

Blog

23 Jun 2025

When CFOs Call the Shots In The Buying Process

What happens when CFOs take the lead in buying? Sales just got a new mandate — and it starts with proof.

#166 – Mastercast: Values, CrossFit, and what makes a great marketing leader w/ Eddie Guevarra

Podcast

19 Jun 2025

#166 – Mastercast: Values, CrossFit, and what makes a great marketing leader w/ Eddie Guevarra

Consalia’s Head of Marketing Eddie Guevarra once again joins Phil on this week’s episode of The Sales Transformation Podcast, but this time he’s the one being interviewed!

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#169 – Mastercast: From Total Cost of Ownership to Total Cost of Innovation w/ Ivano Fossati (2025)

Coaching the Cure: How Sales Leaders Can Reignite Motivation

AI Won’t Save Your Sales Team — But Mindset Might

Paul Devlin - How coaching became the key to unlocking a team’s potential

#167 – Best of Q2 2025

Why Your Sales Managers Hold the Key to Sustainable Growth

Building True AI Capability in Sales

When CFOs Call the Shots In The Buying Process

#166 – Mastercast: Values, CrossFit, and what makes a great marketing leader w/ Eddie Guevarra